Ever wonder what goes into the inner workings of a brewery? Well, there is a lot of planning and financial organizing going on that doesn't involve any malt or hops...not to mention the successes and failures that starting your own business can bring. These things can't be seen on the label of a bottle.

Steve Hindy and Tom Potter are the two founders of the Brookyln Brewery. Their story is not a conventional one and I'd be amazed if any other brewery in the US was so meticulously planned. Beer School is their book about their beginnings and how they turned an idea into a multi-million dollar brewery that produces some outstanding beers.

Beer School tells you more than you'll ever need to know when it comes to developing a business. If you like beer, you'll enjoy this book because the business they develop is beer. If you like business, finance and success stories, this is a great book for you too. Steve and Tom give you the no frills background behind everything from picking the location, name and marketing identity of the Brooklyn Brewery to the day to day workings of a brewery and its employees.

This was a book that really impressed me. Tom and Steve have different backgrounds, different strengths and different personalities and Beer School is a nice mix of each of their thoughts and perspectives on their mutual business.

This is not a book about beer so much as it is a book about a business and how it grew from an idea to a career to a legacy. Its not a story mimicked by other breweries and its as unique as the beers Brooklyn brews. It will make you think next time you open a bottle of beer thats for sure. A whole hell of a lot goes into getting a brewery up and running and keeping it successful!

Labels: Book Reviews